Founders launching a fashion, jewellery or lifestyle brand who want to look established from day one.
Branding and Identity
Brands we've worked with
- Moements Experience
- Elio Abou Fayssal
- Dina J Jewelry
- Pearelle
- Verbleu
- DEWA x WETEX
- Sharjah eGovernment
Brand identity · Moements Experience
An Experience Brand, Finished in Gold Foil
We designed the Moements Experience identity around an emblem built from its own name, a palette of teals and ink, and stationery finished in gold foil, all set out in a brand book.
- Emblem
- The M, O and E of Moements, interlinked into one mark.
- Palette
- Whisper Dust, Twilight Teal, Azure Teal and Shadow Ink, with Pantone matches for print.
- Applied to
- Business cards, folders, social media highlight icons and the brand book.
How the emblem was built
M + O + E
++=
Letter MThe first letter of the name forms the left side.
Letter OThe O sits at the centre, linking both sides.
Letter EThe E mirrors the M to close the form.
The Moements emblemM, O and E, the first letters of the name, interlinked as one mark.
- Whisper Dust#EAE4DC
Pantone 663 C - Twilight Teal#346058
Pantone 5477 C - Azure Teal#08323F
Pantone 547 C - Shadow Ink#121418
Pantone Black
Brand Book
Business Card Options
Folder Options
Rebrand · Dina J Jewelry
A Fine-Jewellery House, Rebranded in Foil
We rebuilt Dina J's identity around a new main emblem, a three-tone foil palette and a complete packaging and stationery system.
- Foils
- Rose gold, champagne and yellow gold.
- Patterns
- Built from the logo, the D&J monogram and each collection emblem.
- Applied to
- Business cards in champagne foil with embossing, bags, boxes, trays, certificates, gift cards, envelopes, a wax stamp, wrapping paper and ribbons.
How the emblem was built
Heritage + Happiness + Hayat
++=
HeritageLegacy through structured symmetry, drawn from traditional motifs and architecture.
HappinessA sunburst, radiating hope and joy.
HayatLife, as a blooming flower: growth, renewal and harmony.
Main brand emblemAll three collection emblems, combined into one mark.
Who it's for
Built for Brands at a Turning Point
Growing brands whose look no longer matches their prices or ambitions.
Businesses entering the UAE or expanding into the Gulf that need an identity that works in English and, where needed, Arabic.
What you get
Four Stages, One Brand System
Each stage builds on the one before. The images come from Pearelle's brand book, a complete identity from our studio, so you can see exactly what each stage produces.
#F3EFE7
Pantone 663 C
Pantone 663 C
#C9C2B6
Warm Gray 2 C
Warm Gray 2 C
#BD9479
Pantone 4655 C
Pantone 4655 C
Playfair DisplayMontserrat
- 01 / Strategy and direction
Know Where You Stand Before Anything Is Designed
We study your audience, competitors and price point, then agree your position, brand story and tone of voice. That becomes the creative direction every design decision is checked against.
- Audience and competitors
- Positioning
- Brand story
- Tone of voice
- Creative direction
- You receive
- A strategy and creative direction you approve before design starts.
- For Pearelle
- A colour story drawn from pearls and shells: Pearl Mist, Oyster Dust, Blush Shell and Cream Pearl.
- 02 / Identity design
Give the Brand a Face People Remember
We design the logo system and the visual language around it, then test it at every size, from a phone screen to an embossed box.
- Primary and secondary logo
- Emblem
- Colour palette
- Typography
- Brand pattern
- You receive
- Master logo files, colour codes for screen and print, and your brand fonts.
- For Pearelle
- A Pd emblem, three core colours in HEX and Pantone, Playfair Display for headings and Montserrat for text.
- 03 / Application
Put It on Everything Your Customer Touches
We apply the identity to the pieces customers actually see and hold, so the brand feels the same from the first post to the unboxing.
- Business cards
- Packaging and bags
- Tags, labels and stickers
- Social templates
- Website look and feel
- You receive
- Print-ready artwork and mockups for every item in your scope.
- For Pearelle
- Business card, envelope, ribbon, wrapping paper, stickers, boxes, bags, tags, hanger, label and suit bag.
- 04 / Guidelines
Keep It Right as You Grow
Everything is documented in a brand book your team, printers and partners can follow without having to ask.
- Clear space
- Logo misuse
- Colour variations
- Typography rules
- Application examples
- You receive
- A brand book PDF covering every rule your team needs.
- For Pearelle
- A 25-page brand book, from the logo and colours to every packaging piece.
How it works
From First Call to Finished Brand Book
The timeline depends on scope and how quickly decisions are made. We confirm it in the proposal.
- 30 minutes
Discovery Call
Your goals, audience, timing and budget range.
- After the call
Proposal
Scope, timeline and fee in writing.
- Once the scope is agreed
Strategy Workshop
We agree the position before any design starts.
- Design
Identity Design
Creative directions, then refinement of the chosen one.
- Handover
Guidelines and Files
Guidelines, files and templates for your team.
Selected work
Brands We've Worked With
Why Society Comb
One Senior Team, From Strategy to Shoot
Senior People on Every Project
The people who pitch your brand are the people who build it. No hand-off to a junior account handler.
Everything Under One Roof
Strategy, identity, photography and web sit in one studio, so your brand is applied properly, not just designed.
Fashion, Jewellery and Public Sector
Experience with Pearelle, Elio Abou Fayssal, Dina J and Li Luce, and large public-sector campaigns for DEWA x WETEX and Sharjah eGovernment.
Strategy
Identity
Photography
Web
Investment
Branding projects from AED 18,000
The fee depends on scope: strategy, identity and how many applications you need. We confirm a fixed fee after a 30-minute discovery call.
Book a branding callBrand Discovery
Tell Us How Your Brand Should Feel
A short visual survey on your brand's personality, style, mood, colours, typography, logo and finishes. It takes about 12 minutes, and your answers come straight to our studio.
Start Your Brand DiscoveryQuestions brands ask
Before You Book a Call
Do we need a new logo or a full brand strategy?
If the business, audience or price point has changed, start with strategy; a new logo alone won't fix a positioning problem. If the strategy still holds, a refresh of the identity may be enough. We'll tell you which on the first call.
Can you work with our existing identity?
Yes. We review what works, keep what has recognition, and define the gaps before designing anything new.
How long does a branding project take?
It depends on scope and how quickly decisions are made. We confirm the timeline in the proposal.
What does branding cost?
It depends on scope: strategy, identity and how many applications you need. Branding projects start from AED 18,000. We confirm a fixed fee after a 30-minute discovery call.
Do you create Arabic versions?
We can plan bilingual applications during the brief when your audience needs them.
What happens after the brand is ready?
Many clients continue with us for social media, photography or a new website, so the brand is applied consistently.
Start a project
Tell Us About Your Brand
A few quick questions help us come back with something useful. We reply within one working day.
