Brand Discovery
Let’s find what your brand should feel like.
Ten short steps on your story, personality, style, colors, type, logo and finishes. At the end your answers become a mood board you can send straight to our studio.
- About 12 minutesMost answers are a tap.
- No wrong answersYour first instinct is usually right.
- Saved as you goOn this device, so you can come back later.
Nothing is sent until you choose to send it at the end.
Back to BrandingStep 1 of 10
First, the basics
Who we’re talking to, and the brand we’ll be building with you.
Your role
Industry
What are we creating?
Step 2 of 10
Tell us about the brand
Plain words are perfect. We’ll do the polishing.
Where will customers meet your brand? Choose all that apply.
Where do you sell, or plan to? Choose every country that applies, or search for any other country.
Brand language
Step 3 of 10
Your brand’s personality
Think about how the brand behaves, not only how you’d describe it.
Three words that describe your brand
Where does your brand sit? Tap the dot closer to the word that fits. The middle means balanced.
How should customers feel? Choose up to 3.
Step 4 of 10
Design style
The design language your brand speaks. Choose up to 3, in order of preference.
Step 5 of 10
Pick the moods that feel like you
Choose up to 3. Pick what you want customers to feel, even if it differs from your personal taste.
Step 6 of 10
Color palette
Color 1 is the main color your brand is known by. Colors 2 to 5 support it, and color 6 is the accent you use sparingly.
Ready-made palettes Choose up to 2.
Or build your own Tap colors to fill slots 1 to 6 in order. Tap a filled slot to empty it.
Colors to avoid
Step 7 of 10
Typography
These samples use your brand name. Choose what feels closest; we’ll draw the real thing.
Font style Choose up to 2. Your first choice is used in the previews below.
Weight How heavy the letters feel. Shown in one neutral font so you can compare weight alone.
Letter case
Letter spacing
Step 8 of 10
Your logo
What kind of mark should carry your name?
Logo type Choose up to 2.
Logo style Choose up to 3.
Do you have a logo today?
Step 9 of 10
Finish and imagery
How your brand looks and feels in the hand, on packaging, cards and print, and in photographs.
Surface finish Choose up to 3.
Metal tones If you like metallic or foil details.
Packaging materials
Photography style Choose up to 2.
Step 10 of 10
References and timing
The more we know about what you love and dislike, the faster we reach the right direction.
What do you need from us?
When do you need the brand ready?
Who approves design decisions?
Review
Your brand mood board
Everything you chose, on one page. Check it, edit anything, then send it to the studio.
Your answers
Send it to Society Comb
Press send and your mood board and answers go straight to our studio inbox. We’ll reply within one working day.
See your answers as text
If the WhatsApp message looks cut off, use Copy my answers and paste them into the chat.