Li LuceWebsite
All projectsFashion & visual storytelling
Li Luce
Visual contentPhotographyFilm
The brand story
Light, Silhouette and a Story in Motion
A sculptural fashion identity, explored through expressive studio photography and collection films.
Visit brand website (opens in a new tab)The Identity
Li Luce’s sculptural mark introduces a fashion world of distinctive silhouettes and expressive details. Its studio imagery uses light and shadow to give every look a presence of its own.
The Story
Collection photography explores form and texture. Film adds movement, connecting the brand’s visual signature with the way its clothing is worn and experienced.
Stories in motion
Feel the Experience
A different perspective, frame by frame.
The Li Luce Signature
An introduction to the visual world of the brand.
The Collection in Motion
A closer look at silhouette, styling and movement.
Through the lens
The Details Stay With You
The visual details that define the brand.
The digital experience
The Story Continues
A consistent brand world, across every touchpoint.
Next brand story
Etoile SignatureView all projectsYour next chapter